As the COVID-19 pandemic spreads, the central government has called for Indonesians to prefer to stay at home. But, actually there are many activities that can be done in the home such as working from home, shopping from home by online shopping to sharing from home to beloved relatives or those who need help more.
“Berkah Ada Di Rumah”
Spreading Positivity/Berkah from Home, enabled by Lazada.
Being confined to home this Ramadan does not mean the traditions people value cannot be done. Silaturahmi, generosity, kindness - these can still be celebrated through Lazada (wide inventory, great prices) It may not be the usual Ramadan. But it can still be a meaningful and festive one.
Key Visuals
We adjust Ramadan campaign to connect with current environment and support government regulations to stay at home, this is how Lazada empowering people to still get Ramadan Blessing and share the positivity (Berkah) even when they stay at home and enjoying the Lazada Ramadan green boxes.
Digitals
Lazada's Instagram contents mostly only place images with the background, so we will make a lot of background variations taken from Lazada ramadan patterns, primary and secondary colors, and gradations. This is intended to make Instagram more dynamic but still in one tone.
credit
Agency: Iris Worldwide Jakarta
Creative Director: Adri Zainuddin
Creative Group Head: Yunendra Adiputra
Sr. Art Director: Michael Louis
Art Director: Vincent Wijaya
Copywriter: Kevin Cassya
Digital Art Director: Rouzell Waworuntu Saad, Febrido Radanto
Graphic Designer: Muhammad Tirto
Producer: Pascal Misnan
